Sales and Marketing


Why employ an SEO agency over an in-house optimisation function?


TAGS: Sales & Marketing, Business Services

Why employ an SEO agency over an in-house optimisation function?
Gone are the days when optimising your website involved little beyond a scattering of keywords and web links. Google is constantly changing its ranking criteria to ensure a user-friendly experience, with web searches resulting in relevant, high quality content. Obviously this is great news for internet users, but it does mean that website owners have their work cut out for them trying to keep up to date with the algorithms and criteria required for optimisation.
Choosing to use the services of an SEO agency over attempting your own in-house operation means you benefit from:
•Specialist knowledge

•Use of the relevant software / IT tools

•Clear and transparent reporting

•Saving the time and money you’d need to invest to train your own staff to learn and implement SEO techniques over a sustained period.

•Having an expert carry out the research and produce a realistic and tangible plan tailored to your business.
Factors to consider when choosing an SEO agency
If you’re investing in the services of an SEO agency, there are a few things it would be useful to consider to ensure you make the right choice for your business, and get the best value for money:
1. Look locally If your business is local, with a local customer base, you would benefit from choosing a similarly local agency  that knows your area, and your customer demographic. Opting for a local agency makes it easier to meet in person, allowing them to get a better feel for your business, as well as being the practical option to enable regular meetings for SEO progress reports.
2. Does the agency specialise? An SEO agency should, in an ideal world, not specialise in specific sectors or markets. This could lead to a conflict of interest or worse still, a situation where your agency would be working for a competing business. Instead of looking for an agency who specialise in a certain industry, choose one with a proven track record in SEO and optimisation for companies of a similar size / location / challenges to yours.
3. Get recommendations It’s always a good idea to get agency recommendations from friends or via any personal or professional networks. If you’re part of a b2b network or community, it’s well worth asking whether businesses similar to yours can make any recommendations.
4. Expect clear and detailed information When you meet with your prospective SEO agencies, you should come away from an initial meeting with a clear idea of what the agency is proposing to do, how they will do it, and how / how often they will be reporting on progress.
5. Contracts Different agencies will offer different contract terms, and you have to choose the one you feel most comfortable with. Particularly when using an agency for the first time, you should ensure that any contract is clear and easy to leave, in case you decide it’s not working for you.
6. What does the agency’s website say about them? If you’re trusting them to boost your website, browsing their site is a good place to get a measure of what they can do, but also of who they are. Ideally, you want their website to give you a clear indication of what they can do for you, their brand personality, what makes them good at what they do, and exactly who they are (staff biogs, clear brand values etc). If their website does a first-rate job of promoting what they do, then they can do the same for yours.

This blog is part of a series on choosing an SEO agency, written by Wagada . Wagada aree specialists in search engine optimisation and user experience and our based in St Albans, Hertfordshire. Visit Wagada's website    

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