Good Business, Grows Business

Hertfordshire Growth Hub in partnership with Watford Borough Council.

Imagine a business where your purpose guides decisions, your people feel valued, and your impact reaches beyond your walls into the community you serve. That’s what this workshop is all about.

Together with other Watford SME owners, you’ll explore how purpose‑led businesses build stronger cultures, more engaged teams, and greater resilience. You’ll learn what it means to be a socially responsible employer and how the Watford Business Pledge can help you show your commitment to your people, your community, and the environment.

You’ll leave with practical tools, inspiring examples, and simple steps you can put into practice straight away. And to help you turn ideas into action, you’ll receive a follow‑up 1:1 coaching session tailored to your business.

Grow your impact. Grow your resilience. Grow by doing good.

What the workshop will cover:

Purpose‑Led Business Foundations

• What “purpose” really means for SMEs
• How purpose shapes decision‑making, brand identity, and customer trust
• Examples of purpose‑driven organisations and the impact on performance

Building a Positive Organisational Culture

• The link between culture, employee engagement, and productivity
• Practical ways SMEs can nurture a values‑led workplace
• How purpose influences recruitment, retention, and leadership behaviours

Social Responsibility in Practice

• What it means to be a socially responsible employer
• Everyday actions SMEs can take to support staff wellbeing and development
• How social responsibility enhances reputation and resilience

The Watford Business Pledge

• Overview of the Pledge and its core commitments
• How aligning with the Pledge demonstrates leadership in people, community, and environmental responsibility
• Practical steps to integrate the Pledge into daily operations

Turning Insight into Action

• Guided activities to identify opportunities within your own business
• Tools for embedding purpose and responsibility into everyday practice
• Planning your next steps and preparing for your 1:1 coaching session.

Key Takeaways for Businesses:

• A clear understanding of your business purpose and how it can guide strategy, culture, and communication.
• Practical actions to strengthen organisational culture and improve employee engagement.
• Insight into socially responsible employer practices that support staff wellbeing and community impact.
• A roadmap for aligning with the Watford Business Pledge, including simple steps you can implement immediately.
• Increased confidence in embedding purpose‑led and responsible business principles into day‑to‑day operations.
• A personalised follow‑up coaching session to help you apply workshop learnings to your unique business context.

Who This Workshop Is For:

• Watford‑based businesses

Workshop Host:

With over 15 years’ experience in recruiting, head hunting and career advice, for diverse clients including Virgin Trains, Vice Media, Marks & Spencer, Heathrow, Cadbury / Mondelez International, and Magic Light Pictures, she started her own business in 2016 to offer a more holistic approach to career development and building award-winning teams. She offers 1:1 coaching, workshops and recruitment to support clients throughout their career journeys.

Rachel is a Relational Dynamics 1st certified coach (ILM 7 equivalent), and member of the Association of Coaching.

Important

This event is fully funded for Watford, UK businesses. Registrations received from outside of Hertfordshire may be cancelled.

Data Sharing:

By registering for this workshop/event you acknowledge that Hertfordshire Growth Hub and Watford Borough Council will contact you about the workshop and will share your contact details with Watford Borough Council and Partners and involved in the delivery of the workshop and where necessary, with other third parties involved in the administration of the event. We will never share your data with any other third parties unless you agree.