High Street Businesses: Attract More Customers and Stay Compliant

Welcome to High Street Businesses: Attract More Customers and Stay Compliant, taking place at The Hotel Cromwell, Stevenage. 

Join Hertfordshire Growth Hub & Partners for a practical, expert-led session designed to help you boost visibility, strengthen your brand, and stay compliant. You'll also be able to connect with your local business support network. 

Registration & Networking: 4:30pm 

Event Starts: 5:00 pm 

What's Included

Is your business just another shopfront, or is it a brand that sticks? 

On a busy high street, standing out isn't just about having a nice logo, it's about clarity. It's about knowing exactly who you're talking to, what makes you different, and having the confidence to say it. 

Join Anna Peck, Founder of Midght Blue, for a practical session designed specifically for retail, hospitality, and leisure founders. We're moving past the "marketing tactics" and getting into the strategy that actually drives growth. 

In this session, we'll cover: 

• Defining your audience: We'll help you pin down exactly who your client is and, more importantly, why they'll choose you over everyone else. 
• Standing out and being found: Practical ways to make your brand visible so you're the first choice on the high street. 
• Beyond the shop front: Bricks and mortar alon isn't enough. We'll look at how to take your brand into the digital world to nuture your community and keep them coming back to visit you time and time again. 

No jargon. No over engineering. Just clear, actional insights to help you build a brand as strong as the idea behind it. 

About Midnight Blue

Mightnight Blue helps ambitious businesses uncover their distinct edge. Whether you're launching something new or evolving what already works, we provide the roadmap, strategy, and identity to help you move forward with intention. 

Attendees can book a funded 2-hour brand strategy session with Anna (limited availability allocated on first come first serve basis). 

Get Found Online With Google & SEO

Michael Niles - Michael Niles Training & Media

Discover: 

• How to optiise your Google Business Profile for "near me" searches 
• Simple SEO improvements that boost local visibility

Attendees can book a funded 1-hour digital marketing session with Michael (limited availability, allowcated on first come first serve basis).

Stay Safe, Legal & Open

Better Business for All (BBfa) will highlight: 

• The top compliance risks facing high street businesses 
• Where to access quick, friendly support from Trading Standards, Environmental Health & Licensing

Why Attend? 

This workshop is built specifically for High Street businesses that want to: 

• Increase footfall and customer spend 
• Improve visibility both online and offline
• Save time, reduce stress, and avoid costly compliance pitfalls 
• Connect with real local support and practical support

Who Should Attend? 

• Independent retailers
• cafes, pubs, restaurants, takeaways
• Hair, beauty & personal service businesses 
• Any High Street business wanting more customers

Book Your Place

Spaces are limited - please register to secure your place. 

Tea and coffee will be available on arrival.

Data Sharing

By registering for this event you acknowledge that Hertfordshire Growth Hub will contact you about the event and will share your contact details with the Partners involved in the delivery of the Event and where necessary, with other third parties involved in the administration of the event. We will never share your data with any other third parties unless you agree.