Liza has overall responsibility for everything we do here at Hertfordshire Growth Hub. She has a long and impressive track record of working in the business enterprise and support sector. Passionate about business growth, Liza was previously focused on supporting businesses in advisory roles, and then for leveraging the support available to businesses through our network of providers at local, regional and national levels. She has an extensive knowledge of the business support ecosystem and is a strong advocate of partnership working and bringing organisations together to support businesses.
Starting her career with a large finance house, Liza spent several years helping many small companies access financial support. Since then she’s dedicated her career to providing business advice, spending eight years with Business Link in London and six years at Hertfordshire-based Wenta, setting up and managing a business incubator and advising early stage businesses.
Having built up a deep understanding of the challenges SMEs face and the county’s business support ecosystem, Liza draws on this to work with our array of stakeholders and partners to shape the design and delivery of our services, making sure they’re meeting the needs of our diverse clients.